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Starting bruce&me

I have zero fashion experience.

I'm Laura. I've decided to start a fashion business for women with stomas. I'm sharing what I learn as I find out whether it could work.

Read the journalLauraLaura, founder of bruce&meFollow Laura on Instagram
Laura, sharing the personal reason for starting bruce&me
Laura
Editorial clothing reference, not a garment developed by bruce&me
Reference photo
03 / Laura's journal

How this began

The journal

Why I started.

“I have zero fashion experience. And some might say zero fashion sense.”

After surgery, I was struggling to make my clothes work with a colostomy bag. I decided to spend four weeks finding out whether a fashion business for women like me might have legs.

The original Day zero video

The quote is from Laura’s supplied video transcript.

Your wardrobe

What do you miss wearing?

These are the conversations I want to have before I make anything.

Tell me on Instagram

Preview interaction only. Your choice is not sent or saved.

A future wardrobe

A few possibilities, not a finished collection.

Wardrobe ideas

Jeans came up again and again in the feedback. These reference pieces help imagine what a shop could become, shaped by the women who would wear the clothes.

Shop concept only. Reference photographs, example GBP prices and UK sizes. Nothing is for sale.
3 ideas

Keep in touch

I'm sharing my progress on Instagram. If there are clothes you miss wearing, I'd like to hear about them.

Follow Laura on Instagram
0 example items in your demo bag.