Laura's story
Cinematic portrait
A portrait and a direct introduction from Laura. Upright serif type, warm neutrals and a scroll-led story.
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Website concepts
Three layouts for Laura's website, each in black, warm white, dusty pink and sage green. Each includes her story and a sample shop.
Open a concept and scroll to try it. The shops are prototypes, not a collection available to buy.
The wardrobe
Fashion editorial
A fashion-led direction with a denim cover, strong sans-serif type and Laura’s account of why she started.
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Laura's journal
Personal documentary
Laura’s own words introduce the business. Photographs, two journal entries and a question for women who might wear the clothes.
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